Isabel Peña Alfaro

Author, Taming Jackal.

Independent B2B Content Writer.

In the vibrant landscape of contemporary literature, Isabel Peña Alfaro emerges as a beacon of fresh talent and perspective. She interweaves her rich Mexican American cultural heritage into her storytelling in *Taming Jackal*, her debut novella.
Upon its launch, *Taming Jackal* reached #1 on Amazon’s Hot New Releases in Contemporary Literature and Fiction.
Peña Alfaro explores the intricacies of the human psyche through magical realism in *Taming Jackal*. The novella examines and characterizes the dark coming of age struggles, through the lens of two young adults in the early 2000s in Manhattan. (Find a sample of the book here.)
A prolific writer, Isabel’s work appears in *TIME*, *Fast Company*, *Fortune*, and *The Associated Press*, among other publications.
She runs a B2B content writing business and develops thought leadership blogs, articles, and RFP submissions for fintech, telecom, and engineering companies.
When she puts the pen down, Isabel is at the gym lifting weights or walking her pup Justino. Isabel earned a B.A. from Middlebury College and an M.A. from the Sorbonne Nouvelle in Paris. She lives in Upstate New York.

B2B Content Writer

Experienced in:

Interviewing subject matter experts and drafting thought leadership pieces.
Identifying key messages from complex material and crafting the larger storytelling strategy.
Drafting articles and blogs for SEO purposes, along with their social media posts.
Conveying technical proposals in a digestible way.

Services

Editing & Drafting

Articles, blogs, thought leadership material, LinkedIn posts, and grant proposals.

Technical Writing

Request For Proposal submissions, grant proposals, and articles. Mission statements, key messages, speeches, business development materials, and long-form social posts.

Creative Writing

Business content that truly expresses the business: “About us,” website copy, blogs, newsletters, and creative and fresh material for business-to-business marketing purposes.

About Isabel’s B2B work

“I’m a passionate writer. My career began on the public relations side, where I worked for global PR agencies and supported clients, including AT&T, JP Morgan Chase, Heineken, Dove (Unilever), JetBlue, and L’Oreal Paris, among others. From there, I worked at IBM managing communications about new jobs in tech, a project that was spearheaded by the CEO at the time.

And, while I wrote material as a PR executive among other responsibilities, my passion for writing kept calling me. I could no longer ignore the nudge. In 2020, amidst the change that the outside world brought to all of us, I decided to make a big career shift, and I started freelancing and transitioning 100% to writing.

My goal was to publish a novel and sustain myself as an independent writer. Fast forward to today, and I can happily say that I do what I love — I write for a living. My first novella is called Taming Jackal (get your copy on Amazon or Barnes & Noble!), and I write B2B content for a variety of companies in industries ranging from telecom to fintech to civil engineering.

As a Latina business owner, I’m proud to share that my LLC is certified by New York as a Minority Business Enterprise (MBE) and a Women Business Enterprise (WBE).

What do I love about my B2B content work? I value collaborating with my client teams, gathering material, understanding the larger strategy, coming up with ways to improve the written SEO content… and then, I relish going back to a blank page, with a pen and paper, and coming up with new content.

My personal work appears in Fast Company, TIME, Fortune, The Associated Press, and Investopedia, among other publications. See my portfolio here.

For my clients, I draft articles, blogs, LinkedIn posts, whitepapers, technical RFPs, grant proposals, etc.

Let’s team up.”

Email: isabel@ipenaalfaro.com

Current and Past Work

As a B2B writer, her work includes, grant writing, ghost writing, and technical writing.

Client Feedback

“Thanks so much for the help, and pleasantly surprised by how well the proposals read and looked.

M. Asif Iqbal, PE, SE, Group Director - Engineering, HNTB
"Thank you so much, Isabel. We loved working with you and hope to be able to work on another project together soon."

Ivette Carolina Agudelo-Lopez, Co-Founder, 3 Lopez
"In working with Isabel, I not only found a great writer to help me level up my business. I also found a coach. Isabel guided me to find ways to assert myself and gain confidence in my abilities as a business woman and realtor."

Becky Farley, REALTOR, William Raveis Real Estate