Isabel Peña Alfaro
Author | Editor | Writer | Speaker
In the age of AI-generated content, I help brands turn complex ideas into clear, concise messaging for diverse audiences.
Here's how I help:
Crafting Engaging Content: Articles, blog posts, website copy that captivates
Strategic Planning: Content plans for 2025, tailored to your goals
Team Training: Empowering your team to communicate challenging topics effectively (sessions on writing and leveraging AI effectively)
AI Integration (if this applies to your organization): Teaching strapped teams to efficiently leverage AI while maintaining a human touch
Experienced in:
Leading writing workshops, including how to work with AI to create thought-provoking and engaging content.
Interviewing subject matter experts and drafting thought leadership pieces.
Identifying key messages from complex material and crafting the larger storytelling strategy.
Drafting and editing articles and blog posts for SEO purposes.
Conveying technical proposals in a digestible way.
Editing & Drafting
Articles, blog posts, website content, thought leadership material, LinkedIn posts, and grant proposals.
Technical Writing
Request For Proposal submissions, grant proposals, and articles. Mission statements, key messages, speeches, business development materials, and long-form social posts.
Leading Workshops
Leading writing workshops, including how to work with AI to create thought-provoking and engaging content.
About me
My career's focus is on B2B and B2C written content for fast-growth startups and established companies in tech, fintech, and transportation, as well as health and fitness (as I’m also a certified personal trainer).
My personal work appears in Fast Company, Fortune, and Investopedia, among other publications.
I’ve blended my PR and writing experiences together to bring a unique approach to each client’s project that allows me to listen, dissect complex messaging and concepts, and tell stories important to their businesses.
Current and Past Work
As a B2B writer, her work includes, grant writing, ghost writing, and technical writing.
Events and Speaking Engagements
Isabel was a guest speaker on The EmpowerWoment Podcast by Pahal Bhasin. Check out the episode here.
Isabel was a guest speaker on Univision 34 Los Angeles, and she talked about the importance of personal finance, a topic that Isabel is very passionate about.
Guest speaker on Bucio Media Solutions’ LinkedIn Live. “From Unknown to #1. Dominating Amazon with Self-Publishing.”
World Council of Peoples for the United Nations event at the ECOSOC chamber.
Isabel spearheaded and led a youth migration film festival event at the United Nations headquarters in NYC, on behalf of the World Council of Peoples for the United Nations.
The event had over 300 attendees, including youth delegates, ambassadors and special guests.
Collaborating and working with The Board Challenge and Global Gateway Advisors to celebrate one year of progress by helping to organize the opening bell ceremony at Nasdaq.
With over 75 pledge partners and 20 Black directors appointed as of December 2021, The Board Challenge is working to diversify boardrooms across the country.
Guest speaker for PR Wars podcast. Topic: how to create a winning PR strategy.
Visiting NPR headquarters in Washington, D.C. with IBM.